 |
|
 |
|
|
The marketing of these types of advertising booklets is almost endless. We have listed below how our current booklet advertisers are successfully marketing their promotional booklets and building their businesses.
Inserting your promotional booklet in your local free distribution weekly newspaper is very cost effective if you want to target a specific demographic area. Average insertion costs are approximately $35.00 per thousand. If you distribute 10,000 copies within your local marketing area for your business it will cost about $350.00. Inserting in your local daily newspaper is more costly but they may allow you to zone it to a more specific area of their distribution.
In almost every market there are distribution companies that deliver these types of products to local area stores within a given town or multiple towns. Thirty copies per store in 200 stores would cost you approximately $2.00 per store, or $400, and would distribute about 6,000 copies within a 15-mile radius of your business.
In almost every market there are also distribution companies that deliver these type of products to local residential homes. There is a very good chance a local company is delivering something on a weekly or monthly basis to your home right now. While more costly, this allows you to target specific neighborhoods where the demographics are more in line with the product you are marketing.
Hardly a week goes by during the spring, summer and fall that there is not some type of local fair or festival, or a car, boat or motorcycle show within your local area. Renting a minimum size booth and giving out thousands of your promotional booklets is a very cost effective way to promote your business. Many of these functions attract tens of thousands of consumers and some of these functions are even larger. Almost all of these functions are on the weekend, usually Saturday and Sunday.
There are many direct mail options. If you send your 16-page booklet to carrier pre-sort routes, which are the actual routes within each zip code, your price to mail each one including mailer fees is less that $.20 each provided you send to at least 90% of the addresses in the carrier pre-sort. If you have your own customer list they can be mailed out for approximately $.42 each including mailer fees. There are yearly permit fees with the post office and the initial set-up can be a bit cumbersome but certainly worthwhile to save significant postage costs on your direct mail. Your regular customers respond to your offers at a significantly higher rate because they have already had a "purchase experience" with your company.
Your fully electronic 16-page "It Flips" booklet can be e-mailed out to your existing customers that you have e-mail addresses for or sent to new customers as a simple attachment. The marketing ideas for this electronic copy are endless. See the electronic version portion of our web site to view full electronic copies.
If you are not interested in printing a hard copy booklet, we can design and host your electronic version of the "It Flips" Booklet. Our design charge fee is $95.00 per page (minimum 4 pages). We will host your "It Flips" Booklet for 3 months for $39.95 per month hosting fee (3 month minimum). We will also send out up to 1,000 e-mails to e-mail addresses provided by you to us in an electronic format at no additional charge.
that every single customer that walks out of your business after making a purchase should receive a copy of your booklet inside their bag that has their purchase in it. Also a stack of booklets should be conveniently located in your store with a "Free Take One" sign so even if they do not make a purchase they leave your business with a copy.
|
|
|
|
 |
|
|
|
|
|
